Elements+of++Design+-+Colour

﻿﻿__ C O L O U R __

**Definition**: an attribute of things that results from the light they reflect, transmit, or emit in so far as this light causes a visual sensation that depends on its wavelengths¹

Colour plays a huge factor when it comes to graphic design. It represents and expresses various moods and can effect our emotion/mood. Colours such as red, orange, and yellow are often described as "warm colours" whilst blue, green, and purple are described as "cool colours". Colours traditionally symbolizes different meanings:

** Red ** - Strength, warm, energy, passion, anger ** Orange ** - Warmth, fun, cheery, bright, sunny ** Yellow ** - Optimism, confidence, bright, joy ** Green ** - Nature, refreshment, peace ** Blue ** - Intelligence, clarity, trust, security ** Purple ** - Luxury, royalty, sincerity ²   ³ ⁴ **Colours** have three physical properties: hue, intensity, and value.

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__** Colour Wheel⁵ **__ There are three primary colours: red, blue, and yellow  These three colours are essential into making the rest of the colours of the colour wheel.

There are three secondary colours: orange, green, and purple  ﻿These three colours can be created through mixing two of the three primary colours together.

There are six tertiary colours: red-orange, red-violet, yellow-orange, yellow-green, blue-violet, and blue-green These colours are achieved by mixing one primary colour with one secondary colour together. __**﻿Complimentary Colours⁷**__ When placed next to each other, complementary colors tend to look balanced and are colors opposite to each other on the color wheel also, when placed next to each other they appear to become brighter. They have the highest contrast with one another.

**__Analogous Colours__** ⁹ Analogous colors are colors that are adjacent or next to one another on a color wheel. An analogous color scheme is one in which only three adjacent colors are used. The theory is that colors work well or harmonize together. Usually one of these colors is dominant, or used more than the other two, in the painting.

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